SPONSORSHIP BENEFITS

BRAND POSITIONING

Recognition as an official sponsor of The Sparkle Gala 2024 on all marketing channels and communications campaigns, including the event website, digital media and PR campaigns, printed marketing collateral, event screens and a video showreel. Company's positioning and benefits dependent on the chosen sponsorship tier.

VIP SEATING

 Prime placement of dedicated tables of up to 10 guests at the Gala Dinner.

Unparalleled brand exposure to a captive VIP audience

CEO THOUGHT-LEADERSHIP

Exclusive roundtable event with one C-Suite representative from each sponsor and the Founder and UAE Board Members of The Sparkle Foundation focusing on the significance of Environmental, Social and Governance (ESG), our pivotal roles in fostering positive global impact, the influence of altruism in shaping a more equitable world, sustainable business practices and societal responsibility.

INTIMATE PRE-EVENT RECEPTION

Exclusive access for one C-suite representative from each sponsor to an intimate pre-event networking reception with the Founder and UAE Board Chairman of The Sparkle Foundation.

CEO ADVISORY BOARD

Elevated profile in PR campaign involving key national and business media, including a quote from the CEO of a sponsor company in the official press release announcing The Sparkle Gala. 

CEO THOUGHT-LEADERSHIP

Exclusive roundtable event with one C-Suite representative from each sponsor and the Founder and UAE Board Members of The Sparkle Foundation focusing on the significance of Environmental, Social and Governance (ESG), our pivotal roles in fostering positive global impact, the influence of altruism in shaping a more equitable world, sustainable business practices and societal responsibility.

CEO ADVISORY BOARD

Post-event highlights video featuring an interview with the CEO of the sponsoring company for The Sparkle Foundation's marketing campaigns and to support the sponsor company's employee engagement and ESG goals.

Showcase your company’s commitment to social impact

ON-GOING RECOGNITION BY SPARKLE

Full-year ongoing recognition as a major sponsor, including sponsor's company logo listed as an official event partner on The Sparkle Foundation’s website for one year.

PR, MEDIA AND MARKETING

Elevated profile in PR campaign involving key national and business media, including a quote from the CEO of a sponsor company in the official press release announcing The Sparkle Gala. 

SOCIAL MEDIA PROMOTION

Brand recognition on social media platforms as part of select targeted social media campaigns profiling major sponsors.

Differentiate your company from competitors by demonstrating your commitment to ESGs

EMPLOYEE ENGAGEMENT

Interactive, live post-event meeting between The Sparkle Foundation Country Director and the sponsor company to engage teams on the impactful work they are contributing to, including a live virtual tour around the Sparkle site, a meeting the children, and a Q&A with the Sparkle staff on the ground to understand how the company can make a difference.

CSR IMPACT REPORT

 A Sparkle Foundation report aligning with the sponsor company's ESG reporting requirements to show the impact of their sponsorship on lives in Malawi. 

PEOPLE & CULTURE

Show your team the impactful work that they are contributing towards. The Sparkle Foundation will offer your employees the opportunity of one live virtual tour around the Sparkle site to meet the children and have a Q&A with the Sparkle staff on the ground to understand more about the charity.

Bolster employee engagement by fostering a sense of pride in your company’s values

TOP OF MIND ADVERTISEMENT

Advertisement in The Sparkle Gala Dinner programme brochure - size and positioning dependent on chosen sponsorship tier.

FACILITATED INTRODUCTIONS

Post-event CSR report including virtual tour of the Sparkle Malawi sites, highlighting the positive impact of the sponsor company's support.